Course Description

Training participants on managing multi-branch retail stores, explaining the special nature of the retail field, forming and managing store work teams, managing store inventory, sales management, improving visual display, customer service, marketing management, financial management, and occupational health and safety management.

Topics that will be studied:

• What is retail?
• Periodic industry and market analysis.
• Market trends, customer and competitor needs, adapting to changes, and continuously improving processes.
  
  

Recruitment of in-store work teams:

• Recruiting, training and coaching employees on the required tasks and duties, and providing them with the necessary guidance.
• Periodic evaluation of employee performance and providing the necessary training to improve performance.
• Organizing the work schedule for employees and organizing work schedules in shifts.
• Improving relations between employees and encouraging positive interaction and providing a positive work environment.
• Communicating between employees and management, and maintaining effective communication channels.
• Managing wages and benefits effectively.

Managing marketing and advertising in the store:

• Analyzing the market and understanding customers, competitors and prevailing trends in the market.
• Identifying the target audience for marketing and advertising campaigns.
• Designing marketing and advertising campaigns that target the specific audience.
• Implementing marketing and advertising campaigns effectively.
• Managing the brand effectively and promoting the brand.

Managing inventory in the retail store:

• Analyzing data related to inventory and forecasting upcoming trends and determining demand levels and expectations.
• Managing product demand effectively.
• Inventory planning and analyzing sales data, demand and expectations.
• Monitoring operations related to inventory management and indicating products that need to be refilled and updating inventory lists.
• Improve inventory management efficiency by using inventory management technology more effectively.
• Reduce costs associated with inventory management, control inventory levels, reduce waste and damage, and collaborate with suppliers to improve product delivery.
• Improve customer experience through inventory management, by providing the required products at the right time, and avoiding saturation and shortages in stock.

Manage sales and visual display of merchandise inside the store:

• The nature of the sales process in retail stores.
• Analyze data and information related to sales and predict future trends.
• Identify effective strategies to increase sales.
• Train the work team on how to deal with customers and improve service and sales.
• Provide support to the store team to achieve sales goals.
• Improve the visual display of products in the store.
• Correct pricing of products and services, by analyzing the market, competitors, costs and demand for products.
• Organize effective promotional campaigns for the store.
• Follow up on sales performance and analyze related data, and take the necessary measures to improve performance and achieve sales goals.

Manage customer service in the store:

• Understand customer needs and expectations.
• Effective communication and listening to customer problems and suggestions.
• Improve customer experience.
• Solve problems and take the necessary measures to avoid their recurrence in the future.
• Working in a team spirit and enhancing cooperation between employees to provide a better customer experience.
• Analyzing customer data and identifying patterns and trends in customer interaction with the store.

Store financial management:

• Creating and managing a specific budget for the store, determining costs and revenues, and managing debts and expenses effectively.
• Understanding and analyzing financial data periodically to identify strengths and weaknesses in the store’s financial performance, and making the necessary decisions to improve it.
• Managing cash flow effectively to meet the store’s needs and achieve financial goals.
• Developing accurate financial plans for the future, defining the store’s financial goals and developing strategies to achieve them
• How to manage inventory and ensure adequate availability of inventory without negatively impacting the store’s cash flow.
• Financing and investment methods and identifying appropriate options for the store according to its financial and strategic goals.